A campaign highlighting the grim consequences of binge drinking. Throughout New Zealand people harm themselves and others every weekend due to the weekly alcohol binge. Families, health, relationships, careers and personal safety are all impacted by excessive drinking. The question we want people to consider- 'Was last night really worth it?" Client: The Alcohol Advisory Council.
The TV campaign ran along side PR and print.
The campaign received:
Effies. Gold
Axis. Silver
Axis. 2 Bronze
Award. Finalist
Clio. Finalist.
Axis. Silver
Axis. 2 Bronze
Award. Finalist
Clio. Finalist.
The rounds drinker
The show-off drinker
The confidence drinker
Director: Adam Stevens, Robbers Dog.
Print. Family neglect.
Sexual assault.
Further print and posters.
Loss of employment
Personal injury.
Damaged relationships.
Loss of respect.
Personal injury.
Photographer: Steven Boniface, New Zealand.
